Best of

A few of my posts over the years that I consider the best of this blog:

Advertising and marketing

Jingle all the way: When you have nothing to say, sing it

We sell hope: A look at what creates credibility in advertising, suspension of disbelief and the popularity of English coaching classes in India

Cola wars: heads up!: What’s your cola? Pepsi or Coke? And what’s your cola ad?

The devil defanged: The Onida devil, and all the emotions he evokes, all claws drawn

The loyal-ties that bind : Customer loyalty – what drives it? What makes customers stay faithful to any brand?

Society and development

AIDS, adoption and ipods: Thoughts on all those

All is fair in the fairness game: Fairness creams – why are they so popular? And the games marketers play in this category

Conspiracy theory and birth control: Where do family planning campaigns in India go wrong?

Maid in India : In some cases, technology is just not the solution

Gender issues

The story of a rape: “She asked for it” – not just in India but everywhere

On being a female body: Harassment by any other name…

For want of a scooter, a life was lost: Dowry – greed, meaningless deaths and indifference

Reclaim the night, and the day: Will women ever be safe on the streets?

This and that

Yours affly: On epistolary novels

Data analysis – learning from optical illusions: What you see may not be the full truth

Thinking colours in Tamil: Of M.S. Blue and kili pacchai

Make with others: Fun with the google translation tool

Musing on language: Why are some languages so schizophrenic in nature?

I am interesting in comments: Blog comments, ensuing conversations and unintentional mirth

Childhood memories of everyday commerce: A fond look at all the people who rang the door-bell through the day, through my childhood