A few of my posts over the years that I consider the best of this blog:
Advertising and marketing
Jingle all the way: When you have nothing to say, sing it
We sell hope: A look at what creates credibility in advertising, suspension of disbelief and the popularity of English coaching classes in India
Cola wars: heads up!: What’s your cola? Pepsi or Coke? And what’s your cola ad?
The devil defanged: The Onida devil, and all the emotions he evokes, all claws drawn
The loyal-ties that bind : Customer loyalty – what drives it? What makes customers stay faithful to any brand?
Society and development
AIDS, adoption and ipods: Thoughts on all those
All is fair in the fairness game: Fairness creams – why are they so popular? And the games marketers play in this category
Conspiracy theory and birth control: Where do family planning campaigns in India go wrong?
Maid in India : In some cases, technology is just not the solution
The story of a rape: “She asked for it” – not just in India but everywhere
On being a female body: Harassment by any other name…
For want of a scooter, a life was lost: Dowry – greed, meaningless deaths and indifference
Reclaim the night, and the day: Will women ever be safe on the streets?
This and that
Yours affly: On epistolary novels
Data analysis – learning from optical illusions: What you see may not be the full truth
Thinking colours in Tamil: Of M.S. Blue and kili pacchai
Make with others: Fun with the google translation tool
Musing on language: Why are some languages so schizophrenic in nature?
I am interesting in comments: Blog comments, ensuing conversations and unintentional mirth
Childhood memories of everyday commerce: A fond look at all the people who rang the door-bell through the day, through my childhood