After kids and the young Indian male, it is now the turn of urban Indian women to be ‘studied’ and segmented (ouch!)
The findings give five distinct segments with more details about the demographic, lifestyle, psychographics and brand skew of these segments. Lowe India has labelled these as ‘Mrs. Hasmukh’ – Popular (27 per cent), ‘Mrs. Meri Awaaz Suno’ – Attention Seeker (31 per cent), ‘Mrs. Gharelu’ – Homepride’ (18 per cent), ‘Mrs. Pataka’ – Cool (12 per cent) and ‘Mrs. Hey Bhagwan’ – Moaner (12 per cent).
UGH ! And which one are you?
And if only it were that easy to categorize us women!!! 🙂
I know! but research agencies spend more time and efort on thes fancy segment names than the research itself… I’ve been there done that myself 🙂
heh like those venn diagrams is it possible to have overlap areas?
certainly… in fact, it is naive to expect that a woman would fit into one and just one of these segments
aah.. are all categories covered here? guess not.. BTW why is “urban indian women” = married indian women huh? anyway I dont fall in any category coz am not a mrs. yet 🙂