On Saturday evening on NDTV 24*7. Amidst many platitudes about religion and secularism (there is that damned word again), ShahRukh said something very perceptive : Movies are selling everything but the movies.
That is so true….. From one film in Hindi and one in the regional language per week, television is now entirely cinema-centric. Apart from as many as fifty-plus movies in a day across channels, there is little else on tv except count-down shows, film talk shows, film trailers…..
Who would have ever thought radio could make a come-back, and such a come-back as FM has done? And on the strength of film music alone….
Newspapers (not the dish-rag alone) thrive on cinema….not to mention the numerous film and “general interest” magazines.
Stage Shows, Remix Albums…. you name it……
Except movies….. the state of the Hindi film industry is such that any movie that stays in the theatres for more than three days is declared a super-hit !
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