Oops ! Do ads still work?? (assuming they ever did?) – asks Ken Auletta in The New Yorker
Interesting perspective on how ad agencies and clients are tackling fragmented audiences through creative placement of ads – not just creative ads… which is why we see ads at the least expected places and times – in the middle of movies and your email for instance…
The traditional assumption, as Keith Reinhard says, was that advertisers chose the time and place of a “one-way show-and-tell†ad. The consumer was a captive audience. Today, advertisers chase consumers with a certain air of desperation… And consumers in turn hunt for newer methods of blocking such ad content… pop up blocks for one…