These lines suck

Has anyone noticed this latest trend in TV ads – three word end-lines?

The first time I saw it was when Maruti launched SX4 – with this rather forceful campaign around the theme – Men are back. Alright, I said. SO where have they been hiding all this while? And which car were they driving then?

Then in the middle of the IPL matches, this cryptic line from a bank? insurance company? – Change is here. Which brand is this for?

And now, all these posters with Aamir Khan in a balding-middle-aged-rapper avtaar – for Samsung – and the ad says – Next is what? Just what I am thinking, Samsung.

Said the client to the ad agency – will you not whisper those three magic words to me?