Reader’s Digest has a new owner now : The India Today Group.
Says the India Today Group Chief Exec, Aroon Purie “I look forward to continuing the Digest’s editorial traditions and providing the winning Reader’s Digest team any support it may need in reaching a wider audience in Indiaâ€
Sounds very ominous.
To me, RD has been the true general interest magazine, catering to no specific group – politically inclined, women of this generation and further, Page 3 enthusiasts and so on. Stories of survival, great jokes, life as it should be….. RD’s been the same ever since I can remember….
So what does this change mean : the beginning of the dumbing down of Reader’s Digest ?