Following my tirade against the idea fo brand ambassdors in general and AB in particular, here’s an explanation: Amitabh Bachchan: The advertiser’s safest bet?.
According to agencyfaqs, Amitabh Bacchan is the advertiser’s safest bet when it comes to imparting freshness, vigour and, most importantly, respectability to brands.
All I can say is, good for you, Mr. Bacchan. Enjoy it while it lasts… and make all the money you can !