Talking of ads, the recent DHL advertisement aired during cricket has me really shaken and stirred. Men in DHL uniform using parcels as bat, ball, stumps and whatever, thoroughly and efficiently manhandle the cargo. Take one example, a fattish man picks up a long parcel, makes a swish cricket bat motion with it and carelessly throws it back into the pile. (I wish I could show you pics, but try to imagine this).
And the line says, we’re into cricket. I can almost see into the mind of the ad agency, and their brief from DHL. Run, cash in on the cricket fever before the season is over.
Cricket fever is all fine.
But the only thing that strikes me every time I see the ad is, is this the way they handle my stuff ? God ! I will never use DHL….