India’s first magazine on mobile phones… My Mobile will speak the language of the up-market, broad-minded urban class, who is brand conscious, upwardly mobile, has high purchasing power and strives to be aware of the latest happenings around the globe, says AgencyFAQs
(An ‘upwardly mobile’ mobile phone consumer? *snigger*)
To each his own, I suppose. If Calvin (and Hobbes too) can subscribe to ‘Chewing Gum Digest’, My Mobile too will find subscribers… (apologies, all you mobile maniacs!)