Author: charukesi

An update from my publisher friend – the Unisun Creative Writing Competition is on. In association with the British Council. Check it out.

A publisher acquaintance from Bangalore has written to me asking for creative ways of sales promotion for hius new venture – his publishing venture is just a year old and focuses on original English writing from india – they have recently featured their publications at the recent London Book Fair… His is a small business… Continue reading Blogs – as promotion tools for books?

Oops ! Do ads still work?? (assuming they ever did?) – asks Ken Auletta in The New Yorker Interesting perspective on how ad agencies and clients are tackling fragmented audiences through creative placement of ads – not just creative ads… which is why we see ads at the least expected places and times – in… Continue reading Do ads still work?

Fairytale mothers and fathers – are books used as rehabilitation tools for children traumatised through events beyond their understanding (ok, for that matter who can claim to understand a bomb blast or even an earthquake)… This piece in Indian Express says that books provide children with a sense of security (constancy?), companionship and help them… Continue reading Books as crisis aids

Just as I have started reading Jayakantan’s Oru Manidan, Oru Veedu, Oru Ulagam – (translated roughly as ‘a man, a house, a world) highly recommended by my mother, I saw this piece on the prolific writer in Indian Express. The writer of possibilities – has recently won the Jnanpith Award – for the year 2002… Continue reading ‘The writer of possibilities’

Google does it again… Vincent Van Gogh’s birth anniversary More on Van Gogh’s anniversary on Parag’s blog

Enough and much more has been said all over the Indian blog world about cricket and the Indo Pak series. Sure, everyone is an expert when it comes to cricket (ok, not me). From Sumankumar on Cricket Commentators of the Sub-continent to Sameer’s spirited analysis to Amit Varma’s commentary on his blog (from the media… Continue reading A weekend of cricket and bloggers

India’s first magazine on mobile phones… My Mobile will speak the language of the up-market, broad-minded urban class, who is brand conscious, upwardly mobile, has high purchasing power and strives to be aware of the latest happenings around the globe, says AgencyFAQs (An ‘upwardly mobile’ mobile phone consumer? *snigger*) To each his own, I suppose.… Continue reading ‘My Mobile’

WHEN THE AD MAN IS NOT THE CONSUMER ANYMORE…. from The Hidden Persuader “Advertisers spend much effort psychoanalyzing consumers, trying to understand why consumers make the decision they do. It is rare that they turn those same analytical tools on themselves to understand why they make their own decisions, especially when those decisions have led… Continue reading Self analysis?

Of war… From Baghdad Burning. Two years – enough time for the war to no longer be news or have any potential to shock… Remember when the fear was still fresh- and the terror was relatively new- and it was possible to be shocked and awed in Iraq?