Author: charukesi

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Out of the mouths of babes… (Mommy, what was he called before he was renamed Chhatrapati Shivaji?)

This is one of the most depressing sights one can ever see – a bare tree. And this tree I saw in Five Gardens is bare – but the leaves just dropped off one day, without going through any of the colour changes associated with autumn. Fall but not autumn! And for no apparent reason,… Continue reading Autumn in Bombay?

Very interesting piece on how news is spread – the power of social distribution Link through smartmobs, through god-knows-where-else – talk of social distribution! From the article in The Feature – Traditionally, news was delivered in an organized fashion. There were newspapers delivered every day, TV and radio news that came on at scheduled times.… Continue reading Spread the news

What Stylish Young Women Are Wearing No, this is not the sequel to Bertram Wooster’s ‘What the well-dressed man is wearing’. Further discussion on the age-old hypothesis that the length of hemlines is connected to prevalent social and economic moods… The economics and anthropology of the bare midriff – insights into the midriff and hemline… Continue reading On socionomics – economic psychology

I started ranting in the comments section – of my previous post – when I decided to make it public 🙂 Let me take a specific industry to illustrate what I mean – advertising Leo Burnett, JWT, O &M, DDB Needham, Young & Rubicam, Grey… all of these agencies live on long after their founders… Continue reading More on the naming game

Reading this book called The Geography of Thought. About how thought processes are different in the East (China and those civilisations influenced by China – Korea, Japan mainly) and the West (the US. Why, is there any other West?). And why. Nisbett uses Aristotle and Confucius as the two ends of the ‘thought’ spectrum to… Continue reading The twain shall…

Does celebrity endorsement make a difference in an ad? I thought not… till I experienced it for myself… Navratna Oil – is ok if you haven’t even heard of it – moved steadily up my considered set of brands – from Govinda dancing (with starlet Rambha, ugh!) thanda thanda cool cool – yuck! what kind… Continue reading Celebrity = credibility?

Statistics of all kinds on Worldometers From births this year… to USA’s expenses on perfume ($US millions) this year through erosion of the topsoil (metric tons) this year No idea about the source or veracity of these figures… But is fascinating watching the counters move… The significance of some of these figures don’t even hit… Continue reading ‘Earth Today’

The Economic Times on emerging isms of the new economy. Priceless stuff…. Thanks, Anita for the link My favourite from this: RELIANCEism You don’t yet have a cow. You sell empty cans to people for Rs. 501, because Dhirubhai wanted everyone to have milk. Ouch! Mot justes as Wodehouse would say I feel more than… Continue reading Cash Cow!