I remember some offensive ads that Economic Times ran a while ago on the whole “are you talking to the right target audience” question (as someone working in a field related to marketing, I confess I sometimes find the word ‘target’ in this context quite ominous…) – While I found the ads distasteful, I had… Continue reading Mastercard on my mind
Category: Advertising
On advertising, communications and more…
“No blank space will survive”
They’ve been seen on pregnant bellies and tattooed on foreheads. They’ve invaded bathroom stalls, cellular phones and doctors’ offices. They’ve sneaked their way into movies, TV shows, novels and even Broadway plays. Not to mention doors of movie-hall restrooms. remember you saw it here first – even before the Baltimore Sun wrote about the new… Continue reading “No blank space will survive”
Monday morning wtf ad
Chase skirts now. Soon you’ll be washing them. (Picture quality not good since taken from mobile phone, after hurried crossing of road, oblivious to irate drivers who almost got me but didn’t.) And this from TVS. Eh, what is that? Conservative South Indian company? Where did you get that image from?! makes me wonder… Is… Continue reading Monday morning wtf ad
Bottling up your feelings?
AdAge reports on the new to-be-launched Coke campaign – Happiness in a bottle (free registration required to read the article) After trying a dose of reality, Coca-Cola Co. is turning to the effervescent message that drinking a Coke is “happiness in a bottle†for its new advertising campaign. While TV is a major aspect of… Continue reading Bottling up your feelings?
Too shocked to react?
What did you do when you looked at the ineed image in my earlier post? Or if you are a smoker, what do you do each time you see a cancer kills ad? Or an ad for cooking oil that shows that healthy young man suddenly collapse with a heart attack? What will happen to… Continue reading Too shocked to react?
The devil defanged
Many years ago, when Indian advertising was all about inane, if catchy jingles and cloying family values, along came an ad which caught the imagination of the public like few other ads of that time did. The devil sprang on to your screen every night, rolled his eyes, bared his fangs and urged you to… Continue reading The devil defanged
Disbelief and defensiveness : the SBI story
Seen the latest SBI campaign? On TV is Chimanlal Charlie and others who have lost bets. Because they did not believe that SBI actually provided the services they heard about. For instance, the third TVC, titled ‘Papad’, has a man rolling out ‘papads’ at home, while his wife watches. His sin was that he disbelieved… Continue reading Disbelief and defensiveness : the SBI story
Walking in breaking out
Every time I read and begin to believe that creativity in Indian advertising is dead (or never existed?), I come across something like this: [via adverblog]
French fried on words & pictures
This is a refreshing take on the Neil-French-maid-crap-WPP issue. Jamie of the pictures has the issue French-fried thusly. (click and view larger image) Which also lets me link to this fabulous blog I discovered – words & pictures. Graham, the words in this team says this – It’s predictable, but still disappointing, that most of… Continue reading French fried on words & pictures
Cola wars: heads up!
Clearly this one is not for the straw-sipping wimps. Aamir Khan in Coke’s latest piyo sar utha ke ad. A series of images of people raising their heads, in different emotions – in prayer, in gratitude, in hope, in celebration, in joy, in relief… And Aamir Khan in the end, raising a Coke bottle to… Continue reading Cola wars: heads up!