Brands from a childhood in Chennai
19
November
Adman Santosh Desai has this interesting little piece in Outlook about his the malted drinks of his childhood days – Horlicks and Bournvita. He says, rightly, that drinking Horlicks was an awful experience, especially given that the brand was sold aggressively in milk-scarce states as a substitute for milk, just Horlicks mixed with hot water. [...]









