So, another advertising campaign, another round of outrage on Indian social media. These images of abused goddesses, with the lines: “Pray that we never see this day. Today, more than 68 per cent of women in India are victims of domestic violence. Tomorrow, it seems like no woman shall be spared. Not even the ones… Continue reading These images of abused goddesses are not “incredibly powerful”
Category: Advertising
On advertising, communications and more…
Brands from a childhood in Chennai
Adman Santosh Desai has this interesting little piece in Outlook about his the malted drinks of his childhood days – Horlicks and Bournvita. He says, rightly, that drinking Horlicks was an awful experience, especially given that the brand was sold aggressively in milk-scarce states as a substitute for milk, just Horlicks mixed with hot water.… Continue reading Brands from a childhood in Chennai
What are these ad makers thinking?
Microsoft tells you in all earnestness – It’s a great time to be a family. Watch this and tell me what you make of it… Here is a simple test for these copywriters – before you wrap up your work and get ready to sell it to a client, put a negative word in the… Continue reading What are these ad makers thinking?
Brand worth watching: Sugar Free
One of the most interesting brand innovations I have seen recently has been from Sugar Free Natura. It began with positioning itself as a healthy sugar substitute for all health-conscious people and not just diabetics who need to avoid sugar. And then Sanjeev Kapoor appeared in their brand communication, advocating the use of Sugar Free… Continue reading Brand worth watching: Sugar Free
The new Maruti Suzuki ad
The new ad for Maruti Suzuki -what a lovely ad! I could not stop smiling at the cleverness of it (and I mean it in the best possible way)… I am feeling to lazy to describe it, so let me paste from the storyboard – The TVC opens in a house buzzing with wedding festivities.… Continue reading The new Maruti Suzuki ad
A leisurely headache
Jab sardard ke liye time na ho – when you don’t have time for a headache, pop a Disprin, the ad says. The pill dissolves in water, you swallow it, and hey presto! no headache. Relief in ten minutes. Reckitt Benckiser, but here is the thing. When does one have time for a headache? And… Continue reading A leisurely headache
No, not Madame Tussads
Separated at birth? Reunited by Botox… Indiequill will do this much much better – but you know what, I can not see so much wax and not say anything. Botox or no botox, Katrina Kaif is now Pantene’s new brand ambassador. Just saying.
Jingle all the way
I have been thinking about this since I first saw it on afaqs – Do signature tunes for brands work? – (okay, maybe not thinking as in all the time, but I thought about it when I clicked on this forgotten link to see what it was I had book-marked!). I still don’t know what… Continue reading Jingle all the way
Ads that say something new
Two recent ads that have turned accepted advertising rules on their head. Cadbury’s Dairy Milk – this lovely ad brought a smile to my face… India has lost the cricket match – yet that is no reason to not eat CDM. Clever, and bold communication that says, you don’t really need a reason to eat… Continue reading Ads that say something new
Ads ads everywhere…
On the same say, in agencyfaqs, two articles about advertising on vehicles – Rickshaws: No longer just a transport option and Taxi advertising: It’s an ad-cab world . You can get away from television, but never away from advertising? On a related note, Chennai looks so much cleaner, greener, thanks to the fact that those… Continue reading Ads ads everywhere…