Has anyone noticed this latest trend in TV ads – three word end-lines? The first time I saw it was when Maruti launched SX4 – with this rather forceful campaign around the theme – Men are back. Alright, I said. SO where have they been hiding all this while? And which car were they driving… Continue reading These lines suck
Category: Advertising
On advertising, communications and more…
Headed to Youngistaan
Pepsi does it again. Proved that when you hit rock bottom, it is still possible to plumb newer depths. And there I was, thinking it couldn’t get worse than Oye Bubbly. Following that, John Abraham appeared with Shah Rukh Khan in a mercifully brief Chacha-Bhatija campaign and with winter came blessed relief from Cola advertising.… Continue reading Headed to Youngistaan
Don’t take it seriously
Bingo – some of the most delightful ads I have seen in recent times. Not just for the sheer enjoyment value but also the fact that the ads do not make the slightest effort to take the brand seriously – if anything, the reverse. And that is so refreshing – some one in the creative… Continue reading Don’t take it seriously
Change is good?
Orange went pink, and has now turned red. will the dog be now left dead? wonders adformula. Fortunately, so far the little dog has been romping along merrily, only stopping to sniff suspiciously at his now-red kennel before entering it through the small hole in the red. And then the line – Change is good.… Continue reading Change is good?
The heart of Incredible India
This is the best state tourism ad I have come across in a long time… most states have the same kind of ads… focus on one monument, one beach, or anything else that is believed to attract visitors… and a few obvious descriptors. Madhya Pradesh tourism this neat collage taking the viewer through the length… Continue reading The heart of Incredible India
Go, change!
I got this on email – several people seem to have already blogged about it but here goes anyway… I have said this before – it is suicidal for a brand to admit to ‘change’. changed, improved, better, bigger… why, were they not so good earlier? Jet Airways proudly announced its new look – new… Continue reading Go, change!
Advertising goes regressiver than ever
There is no ho-hum hoarding of the month – yet. Instead, there is an absolutely awful TV ad (yeah, I know – I have this thing for truly terrible alliteration) – The Camlin ad for permanent markers – really permanent. Exactly how permanent? Since I am still in a state of shock after watching this… Continue reading Advertising goes regressiver than ever
Ho-hum hoarding of the month – Jan
Whew! the relief of knowing that… Starting this month – ho-hum hoarding of the month. Send in your favorite hhh too for this series…
The slow-gun war
My parents in Chennai recently had their lives made jingalala by the two of us; we gifted them with a Tata Sky connection for the television at home which had for the last two years been showing them only remade Tamil versions of the Star soaps and Sahara TV as the sole “Yindi” programming. With… Continue reading The slow-gun war
Does it all ad up?
I read Chandru’s article It all ads up a week ago… It piqued my interest and made me uncomfortable at the same time… Thoughts on why advertising is like terrorism. Going for the jugular, creating and feeding on fear – new fears each time people get used to the old one, being louder and larger… Continue reading Does it all ad up?