Bingo – some of the most delightful ads I have seen in recent times. Not just for the sheer enjoyment value but also the fact that the ads do not make the slightest effort to take the brand seriously – if anything, the reverse. And that is so refreshing – some one in the creative team at the agency, and dare I suggest it, even a brand manger or gasp! marketing manager, who realizes the brand is meant to be taken lightly, the product being what it is – fun and completely incidental to the lives and diet of consumers.
A brand that has advertising with absurd situations (consciously and carefully created), that laughs at itself, tongue firmly in cheek. Perfect branding – and focus on what makes Bingo special (I HATE the term USP) – those amazing combinations! “Bingo. No confusion. Great combination.” I first noticed the ad with the potato chips and lal mirch combination – a good product and superb advertising – that rare and unbeatable combination – it is little wonder that in less than six months, Bingo has managed to capture 16% market share, giving Pepsi’s Frito Lays a hard run for tis money. Go Bingo!
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While on not taking self seriously, the other ad that caught my attention was the Pepsi MyCan ad – the latest one is even more direct – John Abraham points to Shah Rukh and says, uncle – he called you uncle… Uncle manages to pass the title back to John Abraham and all is well in the world of stud-dom. While I didn’t think much of the ad itself (Apu, I agree), it takes a lot of courage to own up to the aging process – especially in an industry that survives on the “self”. I deeply admire Shah Rukh Khan for daring to take on this ad (notwithstading the fact that he looks in the ad like his stylist desperately wanted him to resemble Abhijeet Sawant).
And to this day I can never understand why I like Pepsi as a brand much much more than I do Coke (and I am a confirmed non-cola drinker!) – despite the fact that I think Coke advertising is consistently far superior to anything Pepsi has made in the last few years.
Humour in advertising has definitely improved tremendously from being tacky
, slapstick to being fun and entertaining …i like the bingo ad too…
Im not sure i like the pepsi ad at all – its too filmy š
oh yes, the bingo ads are so irreverent and delightful. the humour is such that though, that i feel people will either love it or hate it!
Pepsi ads – true, even aknowledging age, and that too for the ‘king khan’ is an achievement, but the execution is just so lame…
Backpakker, agree – humor in ads has become more sophisticated but it doesn’t always work (but I do wish more rands learn to laugh at themselves) – the pepsi ad is supposed to be funny! btw, I didn’t like the ad either – was just admiring Shak Rukh for being so gutsy and honest š
apu, the execution is lame – and irritating at the very least. in fact, I can’t remember the last good Pepsi ad I saw… which is a pity because JWT delhi had a good thing going years ago…