Orange went pink, and has now turned red. will the dog be now left dead? wonders adformula. Fortunately, so far the little dog has been romping along merrily, only stopping to sniff suspiciously at his now-red kennel before entering it through the small hole in the red. And then the line – Change is good.
I mean, what? Change is good – what kind of change? why is change good? for whom? Does this imply that customers felt a desperate need for change from Hutch? Seems to be presumptuous, what? Reminds me of Philip’s Let’s make things better. Only time can tell how good this change is.
the dog looks lost in that ad !
someone i know had the hutch jingle as their mobile ringtone – you and i…which they changed to the new one which sounds like the old jingle with some sort of tribal beats – without informing the user. its a small thing – though irked the user…change is imposed is more like it !