Pepsi does it again. Proved that when you hit rock bottom, it is still possible to plumb newer depths. And there I was, thinking it couldn’t get worse than Oye Bubbly. Following that, John Abraham appeared with Shah Rukh Khan in a mercifully brief Chacha-Bhatija campaign and with winter came blessed relief from Cola advertising.
And out of the blue, this. Youngistaan? And just in case you start looking on the map for it, Youngistaan is not a place, it is an attitude. Ah, ok. Not a newly formed state, adjoining Chattisgarh. Youngistaan, a (moronic) state of mind.
As the name suggests, it represents a world of the youth, where the young generation likes to be in control. It brings forward their never failing attitude, their desire to take on challenges and the power to turn things around. Right. I am still trying to figure out which part of the name suggests all this to the brains (heh?!) behind this campaign. What it does suggest to me is a slight desperation…
Look at me, I am young. At heart. Eh, Speak up, will you? I don’t hear very well these days.
Give me steady sensible thanda matlab Coca Cola any day…
Agree – Youngistaan sounds rather retarded, like some godforsaken country no one wants to visit. I wonder why they insist on doing such rubbish films… the original thought sounded somewhat interesting tho – about a generation that’s great at improvising – not really an insight, but still an idea with scope!