On the same say, in agencyfaqs, two articles about advertising on vehicles – Rickshaws: No longer just a transport option and Taxi advertising: It’s an ad-cab world . You can get away from television, but never away from advertising?
On a related note, Chennai looks so much cleaner, greener, thanks to the fact that those giant hoardings, and yes, even gargantuan cut-outs and posters (both cinema and political) have all come down. You can actually see trees now, said a friend who’s always lived in Chennai. As this article says, Hoardings disappear, Chennai reappears.
Of course, now in place of hoardings, there are kiosks lining the road along the side and the middle – step out of the airport and you are told (you cannot miss it) – if it is Chennai, it is the Hindu – oh really, what about Times of India then? you may well ask… In response, Times of India has kiosks (squeezed in wherever the Hindu has left space) saying –Times of India – Changing Times (or tunes?)
As I drove out of the airport and made my way towards Guindy, I was reminded of Delhi say, eight years ago when ToI and HT had fought a similar kiosk war…
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True. There have been campaigns against hoardings saying they are ugly. But I think they provide a creative medium of communication. Instead of banning them, they should make it more appealing, in a way they add to charm to the city. Some of the ads, I agree with you, are real gems. Some times they take the tension off your struggles with the traffic.
Yeah, I am sure its better. I think we should have the same for Bangalore.. 🙂