Now that there is light…

…can we hope for more fresh air.

And better features? And better editorial content?

And yes, certainly a better Sunday newspaper as Uma MD says here (oops, her title for this post is the same as mine – can I claim I thought of it first in my mind?)

Today’s Time of India carries a full page for HT – lovely photograph of Flora Fountain all in muted greys and greens – overall stunning visual.

HT

And then this perplexing line – Starting today, see Mumbai in a new light.

See Mumbai? Are they being admirably honest and laying no claims to being a national newspaper? Or has someone tipped them off to the fact that with all that is happening in the newspaper market, Mid-day with it local Mumbaiyya timepass flavour and bindaas attitude still rules the hearts of Mumbai readers?

Or, does HT believe that what people really want is local news – international bombings and peace summits be damned – let there be supplement ?

And if that is true, then that ties in perfectly with what Dilip is saying here ?

(Personally, I am cheesed off at this upstart outsider to Bombay claiming to show me Mumbai in a new light).

Update : I just read the newspaper – the post was more about the advertisement. First reaction – why the Salman Khan tapes on front page top story – obviously they have had it for a long time now and were hoarding it for the big bang launch edition. Liked the photo feature on Mumbai. Did not like the supplements.

Will buy
Won’t buy

As of now won’t – but willing to wait and watch…

7 comments

  1. I thought the supplements sucked. The Style section? Aargh. The magazine on the pricey gizmos? Why would we want to look at stuff we can’t afford at 7 a.m.? But the newspaper itself was good. (It should be, they stole a ton of journalists from elsewhere), and the photo mag was lovely. I smell pretty decent journalism ahead. (But the gizmos and gaudy outfits deserve to be ignored!)

  2. Sonia, I hadn’t seen the newspaper when I wrote this – the post was more about the ad – yes, the supplements sucked – why are newspapers taking the lifestyle route to attract readers now – why not just better stories and intelligent supplements?
    Uma 🙂
    I am hoping for decent journalism ahead but not sure about it….

  3. yes – i agree with senthil. i’m so tired of supplements telling me what to buy. ook: expensive watch! look: expensive handbag! look: ridiculously expensive jewellery!! and so on…

  4. Senthil, Dilip 🙂 – from my post – Or, does HT believe that what people really want is local news – international bombings and peace summits be damned – let there be supplement ?

    yes Uma, and first thing in the morning too… grrrrr

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