I learn – Now, with the completion of 100 days in the Southern metropolis, TOI celebrated the occasion with a special 104-page pullout, ‘Chillax’, with its August 7 edition. Chillax? (cringe). But celebrating a hundred days – really? What were they expecting – to be thrown out of the theatres market, end of the first week?
And oh sorry – I just read on – ‘Chillax’, a combination of ‘Chill’ and ‘Relax’, is a common enough lingo amongst the youth and represents vigour, cosmopolitanism and youthfulness. That makes sense. Now I go try some Sleepax to see if the flu I am coming down with gonishes.
🙂 this is like mami gone mod language… isn’t chillax like 5 years old ?
the thought of the ToI moving back to Mumbai – boriya bistar – after 100 days .. was kind of funny 🙂
I guess the reason TOI celebrated was the exact same reason why CNN IBN celebrates it winning more than a few awards in the News TV Awards. In my opinion, it is their way of telling their audience that they are part of something special, and that they are better than the rest of the crowd. However, what it ends up looking like is self-reinforcement of their image in front of their own employees.
Cheers……Jai