A leisurely headache

Jab sardard ke liye time na ho – when you don’t have time for a headache, pop a Disprin, the ad says. The pill dissolves in water, you swallow it, and hey presto! no headache. Relief in ten minutes.

Reckitt Benckiser, but here is the thing. When does one have time for a headache? And why? Do explain to me, a long time migraine sufferer.

As a clueless ad, this perhaps ranks just below Whisper’s have a happy period. Yes, right.