My parents in Chennai recently had their lives made jingalala by the two of us; we gifted them with a Tata Sky connection for the television at home which had for the last two years been showing them only remade Tamil versions of the Star soaps and Sahara TV as the sole “Yindi” programming. With… Continue reading The slow-gun war
Category: Branding and Marketing
Emerging trends, consumer preferences, marketing techniques…
The consumer strikes back?
Adverblog writes about this initiative in Berlin and Seoul where guerrilla “soldiers” have been tagging outdoor ads with personal evaluations delivering messages such as “this ad makes me sick”, “I like this ad”, “I find this campaign boring” etc… . The idea, ostensibly, is to raise the level of consumer awareness about the quality of… Continue reading The consumer strikes back?
Tide on the kitchen shelf..
And then some more. For instance, sun protection inside the ladies loo. [another in the series of things a mobile phone camera is meant for – and I need a better one surely] I don’t know how to break this to you gently, Hindustan Lever – or the whiz media planner who thought of yet… Continue reading Tide on the kitchen shelf..
Bottling up your feelings?
AdAge reports on the new to-be-launched Coke campaign – Happiness in a bottle (free registration required to read the article) After trying a dose of reality, Coca-Cola Co. is turning to the effervescent message that drinking a Coke is “happiness in a bottle†for its new advertising campaign. While TV is a major aspect of… Continue reading Bottling up your feelings?
Disbelief and defensiveness : the SBI story
Seen the latest SBI campaign? On TV is Chimanlal Charlie and others who have lost bets. Because they did not believe that SBI actually provided the services they heard about. For instance, the third TVC, titled ‘Papad’, has a man rolling out ‘papads’ at home, while his wife watches. His sin was that he disbelieved… Continue reading Disbelief and defensiveness : the SBI story
Is the free market an F word?
Stitches off foot after hurried trip to the hospital. Bags packed and waiting all morning for the flight ticket to be confirmed. I had bid online through India Times three days ago – choosing online reservation for the convenience of not having to move anywhere out of my chair… Three and a half days, eighteen… Continue reading Is the free market an F word?
Indian brands in the global scene
India Shining. India and China and emerging markets. India all set to take its rightful place on the global scene. And so on… Brandchannel writes about the Interbrand / businessweek survey of top 100 global brands for this year and points out that there is no single Indian brand in that list. Where are Indian… Continue reading Indian brands in the global scene
Cola wars: heads up!
Clearly this one is not for the straw-sipping wimps. Aamir Khan in Coke’s latest piyo sar utha ke ad. A series of images of people raising their heads, in different emotions – in prayer, in gratitude, in hope, in celebration, in joy, in relief… And Aamir Khan in the end, raising a Coke bottle to… Continue reading Cola wars: heads up!
We sell hope
As I drive down to work every morning, I cross the bridge at Ghatkopar to get to the West side. On the dug-up pavement, I see people walking quickly with a purpose, a couple of cows seemingly without any purpose, and always a few children in the background, defecating as they squat and watch the… Continue reading We sell hope
Pears the family soap
Was going through some ad archives on work and found some old ads which might be potential world war material… For a soap that is so popular – and has been for more than a century – Pears has managed some of the most politically incorrect advertising in the history of, well, advertising. Starting with… Continue reading Pears the family soap