The new ad for Maruti Suzuki -what a lovely ad! I could not stop smiling at the cleverness of it (and I mean it in the best possible way)…
I am feeling to lazy to describe it, so let me paste from the storyboard – The TVC opens in a house buzzing with wedding festivities. A baby boy starts weeping.The child’s aunt picks him up but fails to stop the weeping. She hands over the child to a young man who is busy on the phone. Another relative tries some antics to cheer up the child but fails miserably. Eventually the child is handed over to his mother.The child starts smiling.
Voice-Over: “Bring your Maruti Suzuki only to the Maruti Suzuki Service Network.”
All the more interesting, since one of the selling points of Maruti has been – easy, inexpensive, *anywhere* servicing.