A holiday with a view… Three days in the middle of tea and coffee plantations. And bird song and cicada noises. And electricity only for a few hours late evening. Taking long walks in the muddy hill roads and making friends with tea plantantion workers. Bliss is was this. Why I did not want to… Continue reading Wayanad weekend
Author: charukesi
Outsourcing weddings
Welcome to BPOshaadi.com – a place to find your BPO soulmate. Why would someone need only a BPO soulmate, even a BPO soul? Other sites from the same network – Mangliks.com, Govtshaadi.com, Specialshaadi.com, Thirtyplusshaadi.com, BPOdating.com. Oh, wow. Go figure. I already have.
A century
I learn – Now, with the completion of 100 days in the Southern metropolis, TOI celebrated the occasion with a special 104-page pullout, ‘Chillax’, with its August 7 edition. Chillax? (cringe). But celebrating a hundred days – really? What were they expecting – to be thrown out of the theatres market, end of the first… Continue reading A century
Jingle all the way
I have been thinking about this since I first saw it on afaqs – Do signature tunes for brands work? – (okay, maybe not thinking as in all the time, but I thought about it when I clicked on this forgotten link to see what it was I had book-marked!). I still don’t know what… Continue reading Jingle all the way
Ads that say something new
Two recent ads that have turned accepted advertising rules on their head. Cadbury’s Dairy Milk – this lovely ad brought a smile to my face… India has lost the cricket match – yet that is no reason to not eat CDM. Clever, and bold communication that says, you don’t really need a reason to eat… Continue reading Ads that say something new
Morning at Jama Masjid
A version of this was published in the September 17, 2009 edition of Sunday Mid-day. You can read it online here (pdf form) It’s Sunday morning and the roads leading to Chandni Chowk are deserted. We cross the chaotic merry go round of Connaught Place in a trice and head to old Delhi. Where are… Continue reading Morning at Jama Masjid
Crawford market calling…
This month on Himal – The heritage mass market *** In a city where the skyline has long been defined by massive hoarding boards, there was one on Marine Drive a few years ago that captured Bombay’s ethos perfectly. Restless to get ahead, it proclaimed, and that is exactly what the much-touted spirit of this… Continue reading Crawford market calling…
Sunny the superhero
So Kalpana Chawla was not the first. See this piece in Time Out on Sunny the Supersleuth, a short-lived seried created by the Shavurs on the exploits of Sunil Gavaskar, who apart from his known skills on field, could detonate bombs, overpower kidnappers and fly through the air like Superman. Don’t miss the quivering damsel… Continue reading Sunny the superhero
This month on Itchy Feet
Another week already? If you have been reading this blog for a while now, you will know my on-now off-now attitude towards full time work. I am on an ‘on’ phase right now – and surprising myself each day by enjoying it more than I had thought possible. This leaves me with little time for… Continue reading This month on Itchy Feet
Pregnancy kits for rural brides
Puzzled over this since I read it a couple of days ago – Government’s gift for rural brides: Pregnancy test strips! The government will give packets of pregnancy test strips to rural women on the occasion of their marriage – to reduce unwanted pregnancies and maternal mortality across India. So how are pregnancy kits a… Continue reading Pregnancy kits for rural brides