As I drive down to work every morning, I cross the bridge at Ghatkopar to get to the West side. On the dug-up pavement, I see people walking quickly with a purpose, a couple of cows seemingly without any purpose, and always a few children in the background, defecating as they squat and watch the… Continue reading We sell hope
Category: Advertising
On advertising, communications and more…
Shopping and advertising on blogs
Shoppers use blogs for bargains… says the BBC. Consumers are starting to use weblogs, or blogs, as guides to what they should and shouldn’t buy, finds a survey. A survey (conducted by whom and for what purpose, this does not say) says that people trusted blogs since they were written by “real people” and based… Continue reading Shopping and advertising on blogs
“New Paradigm in Management Studies”
I had put this as an update to my earlier post the MBA game. But then I decided this was too good to be true – it deserves a post all by itself. MBA after 10th! “Management Studies through Early Intervention for a Borderless Corporate World”. A New Paradigm in Management Studies, Corporate Institute of… Continue reading “New Paradigm in Management Studies”
“Beauty and the bleach”
Remember my post All is fair in the fairness game ? Patricia had left a comment on it remarking on how the ‘ethnic look’ – Latina, Philippina, African American was popular in the United States. We have a friend who was born in India and grew up in the States wishing she had fairer skin.… Continue reading “Beauty and the bleach”
Whatta lotta water!
Coca-Cola Threatens Top Indian Photographer with Lawsuit (source : Indiaresource.org) For this picture by Sharad Haksar: (photo courtesy degreecopy – these colourful plastic kudams are such a strong symbol of water scarcity in Chennai – murders have been committed over this…) This is why – Mr. Haksar’s billboard highlights the severe water shortages being experienced… Continue reading Whatta lotta water!
All is fair in the fairness game…
Girls nowadays don’t dream of their charming prince riding on a white horse in search of a beautiful wife – they dream of Rakesh Roshan getting off his white car to offer them a role in his next movie – either ways they are swept off their feet! Times are achanging! And the fairness creams… Continue reading All is fair in the fairness game…
Advertising to invade textbooks
I remember some of my most exciting moments in school were when we got free samples of new products – usually food-beverage types – I would run home proudly and show them off to friends and family… And my parents would never hear the end of it till we actually brought home the stuff in… Continue reading Advertising to invade textbooks
Remaining stoic on everyday disasters…
I was outraged by what I read on concentriccircle about child traffickers preying upon children orphaned in the tsunami in Sri Lanka… I happened to mention this to my husband yesterday, and he said after a moment’s thought – but isn’t this what happens all the time -innocent children are either weaned away with guile… Continue reading Remaining stoic on everyday disasters…
Pears the family soap
Was going through some ad archives on work and found some old ads which might be potential world war material… For a soap that is so popular – and has been for more than a century – Pears has managed some of the most politically incorrect advertising in the history of, well, advertising. Starting with… Continue reading Pears the family soap
DNA – will read / won’t read?
DNA targets August 15 launch date, unveils campaign to get advance bookings – the ‘will book’ / ‘won’t book’ hoardings are up all over Mumbai. Sure all marketing is centred around focused targeting-positioning but I have rarely seen targeting as blatant – or non inclusive as this. Which means, advertisers never say “this not our… Continue reading DNA – will read / won’t read?