Last year, I watched two different productions of A midsummer night’s dream – the first at the open air amphitheatre of Regent’s Park in London. It was midsummer, the perfect setting for that play and just the perfect play for that setting – the trees rustling above, doves flying, the sun shining on well into… Continue reading Southasian Shakespeare
Author: charukesi
Marketing?
Some odds and ends for the weekend… A compilation of Indian blogs on marketing, social media and advertising. Good weekend reading. I know / know of many of these people but not their blogs, or even that they had one, so it’s been a nice surprise to discover some of them… And from The Chasing… Continue reading Marketing?
Lost on the way from Lhasa
The Tibetan book of living – in Mint Lounge last weekend… Available online here. Or head to my travel blog – Itchy Feet…
Writing for Rediff
Time was when, finding myself otherwise jobless (which is all the time) I used to head to rediff.com for my daily dose of entertainment. Insipid stories, terribly written out – but the comments following the articles making every moment spent on the site worth it. It just seems to be getting worse… The problem is… Continue reading Writing for Rediff
Positioning
I came across this piece on how advertising agencies position themselves – most of it seemed rather obvious or desperate to me (but that is the cynical advertising-industry-watcher in me speaking) – for instance a brand’s best friend? hey, isn’t that supposed to be the customer? And hey, that is anyway why you are the… Continue reading Positioning
Du-bai or not to buy
The lesser known Dubai, in today’s HT Cafe… (as always, link valid only for a week, so read now, else see photo and sigh deeply in regret for having missed the article) More photographs from the colors and chaos of Dubai here… You can read the article here…
Headed to Youngistaan
Pepsi does it again. Proved that when you hit rock bottom, it is still possible to plumb newer depths. And there I was, thinking it couldn’t get worse than Oye Bubbly. Following that, John Abraham appeared with Shah Rukh Khan in a mercifully brief Chacha-Bhatija campaign and with winter came blessed relief from Cola advertising.… Continue reading Headed to Youngistaan
Secondshaadi
Browsing through TV channels this evening after a long time, I saw an ad for secondshaadi.com (alright, so it has been ages since I watched television, not counting peripheral vision soaps when I find myself in Chennai). Old woman, old man, young girl, small kid, each of them talks to someone off-screen, listen to me…… Continue reading Secondshaadi
No longer burning bright
Just 1,411 tigers in India – and the National Tiger Conservation Authority says if error margins are taken into account, the tiger population may range between 1,165 and 1,657. And to think the government has been “serious” about conservation since Project Tiger was started in 1973 – for thirty five years now. But oh wait,… Continue reading No longer burning bright
More travel memories…
This month, a cover story in Windows & Aisles (the inflight magazine of Paramount Airways) – ‘ballet in the backwaters‘… And in HT Cafe, an ode to the sun – a piece on Konark ‘the wheel of time‘ (Though why it was filed under ‘Indian Odyssey’ I cannot understand – ‘Indian Odissi’ was what I… Continue reading More travel memories…