I was out of the country when the bomb blasts happened – got back to Bombay only last night. I landed in Chennai hours after the blasts and got to know from my dad only when I stepped into the house – he had been trying to reach my husband in Bombay all evening… I… Continue reading Two days later…
The sound of perfume
Came across this gem in what is my latest essential bedtime reading – The Third Rumpole Omnibus [as an aside, does anyone else think Rumpole would look just like the author John Mortimer whose mugshot appears on the back cover – all fat and smug and cheeky?] – in ‘Rumpole and the quacks’, he says… Continue reading The sound of perfume
Tide on the kitchen shelf..
And then some more. For instance, sun protection inside the ladies loo. [another in the series of things a mobile phone camera is meant for – and I need a better one surely] I don’t know how to break this to you gently, Hindustan Lever – or the whiz media planner who thought of yet… Continue reading Tide on the kitchen shelf..
Thus spake Chennai city police
Things that a mobile-phone camera is meant for… Found stuck on glass at Spencer’s Plaza at Chennai… Doea anyone know more about this?
Telly me about growth rates
The Week writes about new-generation televisions shows. Targeted at segments which have been ignored so far and so on – men and children. Highy inscrutable article. See what sense you can make of it. And if you know, do let me know how such staggering statistical analysis and interpretation is possible – I may be… Continue reading Telly me about growth rates
Qualitative research – being more than eyes and ears
I keep going back to read Grant McCracken’s views on the problems of what he calls partial ethnography. In the partial view, the ethnographer becomes, in effect, the marketer’s surrogate, a way for the marketer to see into the life of the consumer, his or her eyes and ears in place. The presumption here is… Continue reading Qualitative research – being more than eyes and ears
Monday morning wtf ad
Chase skirts now. Soon you’ll be washing them. (Picture quality not good since taken from mobile phone, after hurried crossing of road, oblivious to irate drivers who almost got me but didn’t.) And this from TVS. Eh, what is that? Conservative South Indian company? Where did you get that image from?! makes me wonder… Is… Continue reading Monday morning wtf ad
Bangalore weekend
Just back from a weekend of work in Bangalore. Or is it Bengaluru now? Not much has changed since the time I left Bangalore to return to where the heart is. Two and a half years. True, Bangalore has become a one-way city – if you miss a turn somewhere, chances are you need to… Continue reading Bangalore weekend
Cheating, inspiration and all the rest
The media blog of LSE has an interesting link to a post by Alex Halavais – how to cheat good. They quote Halavais – When you copy things from the web into Word… don’t just ‘Edit > Paste’ it into your document. When I am reading a document in black, Times New Roman, 12pt, and… Continue reading Cheating, inspiration and all the rest
What to do next?
Papa kehte hain bada naam karega… Remember the uncertainty, the excitement, even the slight feeling of fear? I will make it big in life, but I don’t know how…? Here is a cool site for those wondering about what-to-do-next [link via adverblog] WhatAmIGonnaDoNext has this honest statement on its home page – there are many… Continue reading What to do next?