This is another photograph that I took while on the cruise… I had posted this on flickr without any explanation (no notes or details that I normally add to each photograph) and added no tags myself. I then invited viewers to play tag. This is an interesting technique we often use in qualitative research –… Continue reading Let’s play tag!
Tradition to suit the times
It is Diwali time in India – the festival of lights – and also the time when boxes of sweets are given to friends and family, dry fruits and nuts are consumed and offered to guests (October-November marking the onset of winter) and gifts are exchanged. This is traditional… And this is what Cadbury has… Continue reading Tradition to suit the times
Mein hoon dawn
Kahan se aaya… mein hoon dawn From Superstar Libra this morning… Watch this space closely and patiently for more photographs and detailed posts… In the meanwhile have a wonderful and safe Deepavali.
Beasts of burden and bearers of wealth
Speaking of ads that make you sick, if I did have the option of tagging outdoor ads with “this sucks”, I know where I would start… with that serial on Zee TV which ran those terrible teasers all across Mumbai and Delhi last month which said among many other appalling things – “Bete ek mannat,… Continue reading Beasts of burden and bearers of wealth
The consumer strikes back?
Adverblog writes about this initiative in Berlin and Seoul where guerrilla “soldiers” have been tagging outdoor ads with personal evaluations delivering messages such as “this ad makes me sick”, “I like this ad”, “I find this campaign boring” etc… . The idea, ostensibly, is to raise the level of consumer awareness about the quality of… Continue reading The consumer strikes back?
Mastercard on my mind
I remember some offensive ads that Economic Times ran a while ago on the whole “are you talking to the right target audience” question (as someone working in a field related to marketing, I confess I sometimes find the word ‘target’ in this context quite ominous…) – While I found the ads distasteful, I had… Continue reading Mastercard on my mind
For those on a diet…
Karwa Chauth – it’s all about life on the fast lane This one is for you, Harini… And this, for you, other pious readers. Nuggets from these self-same essays – In the olden days, a woman was dependent on a man. Whether he was her father, brother, husband or Guru. Without a man she was… Continue reading For those on a diet…
Thinking back on an anniversary
Warning : Long public rant about painful private memories… October 5th was an anniversary. Not a happy anniversary as such – four years of my spine surgery. I first discovered that I had a spondilytis problem in early 2000. X-rays, diagnosis and pain-killers followed. And physiotherapy could have got me back on my feet. I… Continue reading Thinking back on an anniversary
Normally low maintenance
I came across some SuperModel something or the other on Zee Cafe the other night (alright, I don’t normally do this – I am just standing in for Uma till she gets her laptop and blog back in place) – and found various people gushing about Ujjwala Raut, “middle-class Maharashtrian home”, “the only Indian model…… Continue reading Normally low maintenance
And then night in Delhi
If days in Delhi are about long hot cab rides with drivers insisting on playing CDs of Kumar Sanu hits, or have the FM stations belting out the latest Hindi filmi hits, the nights are almost magical. The heat of the day is gone, there are early signs of winter in the air. As most… Continue reading And then night in Delhi